At 4:02 on Monday afternoon, a new application landed on the New York State Liquor Authority's intake list: a company called Disnay Capital LLC, trading as Tru Golf Links, wants to serve food and drink at 1741 Broadhollow Road in Farmingdale. The address is a storefront in Sherwood Plaza on Route 110, and for roughly thirty years it was a Suffolk OTB branch, the kind of fluorescent-lit room where regulars studied the Belmont card and watched the simulcast feeds. The betting windows are gone. What is replacing them is a flagship indoor golf lounge, and the Monday filing is the paperwork for its bar.

What is actually being built

TruGolf Links announced the Farmingdale lease itself in early May: 6,120 square feet, five premium golf simulators, and a platform the company calls Horizon that puts play on a screen twenty feet wide. The plan it described is not a driving range with a fridge. It includes a full restaurant with an elevated menu and a cocktail bar with curated wine and beer, which is exactly the part of the plan that requires the license application that appeared this week. The company has said the location is scheduled to open in fall 2026, and a liquor filing in mid-August fits that schedule: the state's review takes weeks at minimum, and no operator files for a bar it is not actively building.

The simulator format is the fastest-growing corner of golf, and the logic is particularly strong on Long Island, where the outdoor season effectively ends in November and tee times in season are notoriously hard to get. A simulator bay takes a foursome rain or shine, at 9 pm on a January Tuesday, with dinner and a drink at the tee. The parent company behind the technology, TruGolf Holdings, has been making golf simulator hardware and software since 1983 and now trades on the Nasdaq. The Links venues are its retail arm, built as franchises around its own equipment.

The physical therapist with rights to fifty of these

The person assembling the Long Island network is Giovanni Dinsay, a physical therapist who has spent more than 27 years in practice and operates about twenty Within Normal Limits outpatient clinics across Long Island and Queens. He signed on as a TruGolf Links franchisee in May 2025, and by December the company had upgraded him to regional developer for all of Long Island, a structure that gives him the opportunity to develop fifty or more locations here, either opening them himself or recruiting other franchisees under him.

Farmingdale is the second lease he has signed and the one the company calls its flagship. A third Long Island lease followed in early June at an address the company has not yet named. Westbury and Dix Hills were both on the early list the company published in December, so the map is filling in along the Island's east-west spine. If even a fraction of the fifty materializes, indoor golf will be as ordinary a strip-mall tenant here as a nail salon or an urgent care.

Route 110 keeps trading old uses for new ones

There is a tidy arc in this particular address. Off-track betting was itself once the new thing on Route 110, a state-sanctioned vice with its own storefronts, and the corridor carried branches like this one for decades while the crowds slowly thinned toward phones and casinos. Now the same room where Long Islanders sweated out the ninth race at Aqueduct will hand them a wedge and a beer and let them play Pebble Beach in the rain.

It is also one more entry in a fast-moving year for the corridor. The Artist Tree, a dispensary and art gallery hybrid, opened its first New York location a few minutes north in Farmingdale earlier this month, and the industrial parks on either side of Route 110 have been steadily backfilling with recreation, food and medicine where retail and back-office space used to be. The pattern is consistent: the buildings stay, the uses change, and the new uses are the kind people drive to on purpose rather than out of habit.

What happens next

The state lists the Tru Golf Links application as received on August 17 with intake complete, the first stage of a review that has been running a few weeks to a couple of months for recent Nassau and Suffolk restaurant filings. The company's stated timeline puts doors open before the end of fall. Between now and then, the tells to watch are the ones every opening gives off: a buildout visible through the glass, a hiring push, and the license status flipping to issued.

For a Long Island golfer, the practical meaning is simple. The nearest thing to a rained-out round is about to live in a shopping plaza on Route 110, it will pour you a drink while you play, and the man building it thinks the Island has room for forty-nine more.