LifeLong Strong: The Protein Brand Powering Healthy Aging

Exclusive Spotlight by Long Island Wave

Building a Brand for Healthy Aging

At its heart, LifeLong Strong is more than a supplement company—it’s a movement dedicated to helping people stay active, independent, and resilient as they age. The brand’s mission is simple yet powerful: use strength and nutrition as the foundation for longevity.

LifeLong Strong

LifeLong Strong - Premium Vanilla Whey Protein

Their flagship product, a premium whey protein powder, is formulated to fight age-related muscle decline and support overall vitality. Available in Vanilla Milkshake and Chocolate Milkshake flavors, LifeLong Strong’s whey protein is:

  • CGMP Certified for the highest safety and quality standards.

  • Clean & Transparent with no unnecessary fillers or additives.

  • Scientifically Backed to promote muscle retention, recovery, and strength.

But the brand’s impact doesn’t stop at nutrition. LifeLong Strong also offers free workout programs, educational content, and wellness resources—making strength training and healthy aging accessible to everyone. And with 10% of profits donated to the National Council on Aging (NCOA), the company is committed to creating lasting change in the community as well.

The Science Behind the Product

Healthy aging begins with maintaining strength. Research shows that after age 40, adults can lose up to 1% of muscle mass per year (sarcopenia) and 2–3% of muscle strength per year (dynapenia). This decline increases risks of falls, loss of mobility, and diminished quality of life.

LifeLong Strong’s science-driven approach focuses on two critical pillars:

Daily Protein Intake: Meeting increased protein needs for adults over 40 (1.0–1.6 g/kg/day depending on age).

Strength Training: Practical, consistent workouts that preserve muscle, mobility, and independence.

By combining clean, functional nutrition with evidence-based guidance, LifeLong Strong empowers people to counter these declines and live stronger, healthier lives.

Meet the Founders

Dr. James Sinodinos, PT, DPT, CSCS & Dr. Ran Wang, PT, DPT, MBA

Behind the brand are two Long Island–based innovators who bring both clinical expertise and personal passion to the mission.

Dr. James Sinodinos, PT, DPT, CSCS

With a background in biochemistry, sports performance, and physical therapy, Dr. Sinodinos has trained athletes in the MLB, NFL, NHL, and Division I sports, while also serving patients through in-home care, neurorehabilitation, and corporate wellness at Google. He is a Certified Strength and Conditioning Specialist and sits on Columbia University’s Physical Therapy Alumni Board.

Dr. Ran Wang, PT, DPT, MBA

Dr. Wang specializes in neurorehabilitation and geriatric care, having worked with patients in nursing homes, ICUs, and medical floors. His unique blend of clinical expertise and business insight (with an MBA from Johns Hopkins) brings both compassion and strategy to LifeLong Strong’s mission.

Together, they saw the gap in wellness: while many supplements focus on short-term performance, few address the real need of maintaining strength and independence for healthy aging. LifeLong Strong was born to fill that void.

A Strong Presence in the Community

LifeLong Strong isn’t just a brand—it’s a movement with roots in Long Island. This September, they’ll bring their products and expertise to the Wave Wellness & Beauty Expo in Melville, NY, where attendees can sample their protein, meet the founders, and gain free health and fitness insights.


With clean, science-backed supplements, a mission-driven approach, and a commitment to giving back, LifeLong Strong is changing how we think about aging. Their message is clear: longevity isn’t just about adding years to life—it’s about adding strength to those years.

👉 Learn more and explore their products at shoplifelongstrong.com



Wave Agency

Wave Agency is a full-service marketing and creative partner dedicated to transforming brands through strategic vision, impactful storytelling, and thoughtful execution. Since 2001, we’ve helped businesses grow, evolve, and stay ahead of change across industries like beauty and wellness, healthcare, real estate, retail, and more.

Today’s marketing goes beyond beautiful design—it’s about relevance, timing, and smarter decisions. At Wave Agency, we integrate AI thoughtfully into our process, using it to uncover insights, streamline campaigns, and enhance personalization. The result? Marketing that’s not only creative but intelligent—designed to connect, convert, and grow with purpose.

We’re more than marketers—we’re innovators and entrepreneurs who deeply understand how to scale and succeed in an AI-powered world. Our entrepreneurial spirit fuels ventures such as Long Island Wave, a thriving digital publication spotlighting regional business and culture; the Wave Wellness & Beauty Expo, a leading event connecting beauty and wellness brands with engaged consumers; and Xpresso Head, a high-performance professional haircare line that blends innovation and exceptional branding.

Our collaborative approach ensures your vision guides our execution. We immerse ourselves in your brand, using AI-driven insights and data-backed decisions to craft campaigns and strategies uniquely tailored to your goals. Whether it’s a comprehensive brand strategy, targeted digital marketing, or customized technology solutions, we deliver real impact, measurable outcomes, and sustainable growth—helping you lead boldly in today’s AI-driven marketing landscape.

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