LONG ISLAND WAVE PRESS KIT
longislandwave.com/press/

MEDIA INQUIRIES
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Use the form at https://longislandwave.com/press/#contact

BOILERPLATE, ONE SENTENCE
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Long Island Wave is a free digital news and lifestyle publication for Nassau and Suffolk, published by Wave Agency in Melville, New York.

BOILERPLATE, SHORT
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Long Island Wave is a free digital news and lifestyle publication for Nassau and Suffolk counties, covering business, food and drink, health, beauty, lifestyle and events. It publishes daily at longislandwave.com and in free iPhone and Android apps, sends The Weekly Wave newsletter every Friday, and is published by Wave Agency in Melville, New York.

BOILERPLATE, LONG
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Long Island Wave is a free digital news and lifestyle publication for Nassau and Suffolk counties: where to eat, what is opening, who is building what, and how to spend the weekend. Since 2021 it has published more than 1,200 local stories across Business, Food & Drink, Health, Beauty, Lifestyle and Events, with town pages from Great Neck to Montauk, a community events calendar and a local business directory. Readers find it at longislandwave.com, in free native apps on the App Store and Google Play, and in The Weekly Wave, a newsletter sent every Friday. There is no paywall; the publication is supported by local advertisers. Long Island Wave is published by Wave Agency, a marketing, media and AI agency headquartered in Melville, New York. Health, Wealth & Lifestyle News for Long Islanders.

FACT SHEET
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Publication: Long Island Wave
Publisher: Wave Agency, Melville, New York
Coverage: Nassau and Suffolk counties, Long Island, New York
Sections: Business, Food & Drink, Health, Beauty, Lifestyle, Events
Publishing since: 2021
Archive: 1,200+ local stories
Reach: 31,000+ visits and 37,000+ pageviews a month on longislandwave.com; 15,700 social followers
Where to read: longislandwave.com, the LI Wave app for iPhone and Android, The Weekly Wave newsletter (Fridays)
Price to read: Free. No paywall, supported by local advertisers.
Address: 200 Broadhollow Road, Suite 207, Melville, NY 11747
Tagline: Health, Wealth & Lifestyle News for Long Islanders.
Website: longislandwave.com

LEADERSHIP
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Keith Tucci, Principal & Agency Director, Wave Agency

Keith Tucci is a marketing and technology executive with more than two decades of experience guiding brand growth, digital strategy and operational execution. He founded Circka in 2001, later renamed Wave Agency, and has led it ever since. He is the founder of Long Island Wave, the agency's regional publication for Nassau and Suffolk, and led the build of the platform it runs on and its native iPhone and Android apps.

https://www.linkedin.com/in/keithtucci/

SOCIAL
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Instagram: https://instagram.com/thelongislandwave/
Facebook: https://www.facebook.com/thelongislandwave/
X: https://twitter.com/LongIslandWave
LinkedIn: https://www.linkedin.com/company/longislandwave

BRAND COLORS
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Black        #000000  Primary ground
Charcoal     #1D1D1F  Cards and panels
White        #F5F5F7  Type on dark
Gray         #86868B  Secondary type
Action Blue  #1A73C8  Buttons and links only
Peach        #F4AE93  Accent, Nassau
Mint         #86D9C6  Accent, East End
Lavender     #C5B5F4  Accent, Suffolk
Butter       #F0D58C  Accent
Pink         #F3A9C4  Accent
Accent gradient: linear-gradient(90deg, #F4AE93, #F3A9C4 35%, #C5B5F4 68%, #86D9C6)

TYPOGRAPHY
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Figtree (SIL Open Font License 1.1), free from Google Fonts.

LOGO GUIDELINES
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* Use the files as supplied. Do not redraw, retype, stretch, outline or add effects to the logo. "longisland" is set heavier than "wave"; keep it that way.
* Match the ground. The light-mode logo goes on light backgrounds, the dark-mode logo on dark ones. Never place either on a busy photo.
* Leave room. Keep clear space around the logo at least the height of the letter "w" on every side.
* Keep the colors. The logo is black or white only. The pastels are accents for layouts, never for the logo itself.
* Write the name in full. In copy it is "Long Island Wave". The app is listed as "LI Wave". "longislandwave" in lowercase is the logo, not the name.
* Ask when unsure. For anything not covered here, use the form on longislandwave.com/press/ and a member of the team will help.
